Professional Marketing Certificates

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PROFESSIONAL MARKETING CERTIFICATES
Advance Your Career in Marketing with Specialized Expertise

To advance in today’s world of marketing, leaders need digital expertise, strategic thinking, and the ability to execute data-driven campaigns that achieve measurable results. The College of Continuing and Professional Studies (CCAPS) offers two professional certificate programs designed to help early- and mid-career professionals develop these skills and advance into leadership roles.

The Marketing Management Certificate is designed for professionals who want to lead teams, spearhead effective marketing strategies, and understand how to gain actionable insight from data. 

The Digital Marketing Certificate is built for those looking to expand their digital expertise by learning how to plan and execute across channels like SEO, social media, and performance analytics.

Whether you want to move up or broaden your impact, each certificate offers the flexibility to keep you moving forward without slowing you down. Through practical, immediately applicable coursework taught by industry leaders, you’ll gain tools to lead effectively in an increasingly complex marketing landscape.

MARKETING MANAGEMENT, PROFESSIONAL CERTIFICATE

The professional certificate in Marketing Management from CCAPS offers a comprehensive approach to advancing from tactical marketing execution to strategic leadership. You will explore:
• Developing actionable marketing strategies that integrate organizational goals with executional plans
• Managing cross-functional teams, resources, and marketing operations for efficiency and scale
• Crafting compelling brand narratives and content that resonate with decision-makers and stakeholders
• Applying data-driven insights to optimize campaigns, evaluate performance, and guide strategic decisions

PROGRAM SNAPSHOT

120 Hours | 12.0 CEUs
4 Courses

Fully Online

Complete in 8 to 10 months

$4,500

DIGITAL MARKETING, PROFESSIONAL CERTIFICATE

The certificate in Digital Marketing from CCAPS helps you expand your expertise in the rapidly evolving digital landscape. Coursework emphasizes:
• Designing comprehensive, integrated strategic plans that effectively leverage content and social media
• Creating high-impact social media strategies and platform-specific content that achieves marketing goals
• Optimizing digital content and website performance using advanced SEO techniques and data-driven decisions
• Planning, executing, and optimizing paid media campaigns across search and social platforms that align with content and SEO strategies

PROGRAM SNAPSHOT

120 Hours | 12.0 CEUs

4 Courses

Fully Online

Complete in 8 to 10 months

$4500

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Make an Impact for Your Career

Pursue your passion. Earn a certificate. Take a career-building class. You can do it; we can help. Learn more about what CCAPS can do for you.

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